· Built on Trust, Rooted in El Paso, TEXAS ·
Tax Preparation, Bookkeeping & Tax Resolution You Can Trust
Straightforward financial guidance for El Paso individuals and business owners from year-round bookkeeping to IRS representation, in English or Spanish.
At our firm we take care of your business financials and tax needs. We provide expert tax preparation, tax resolution, bookkeeping, IRS representation, and financial consulting services that financially empower business owners and individuals in El Paso and across the United States.
- TRUSTWORTHY
- TRANSPARENCY
- INTEGRITY
Get a Free Consultation
Tell us a bit about your situation — we'll follow up within 24 business hours.
No obligation. Se habla Español.
ABOUT US
Where Our Teamwork Makes Your Dream Work
Southwest Asset Group was established in September 2022 by Dayna Govea and Itzel Balboa as a top-notch bookkeeping, tax, and financial services provider for personal and business use.
Meet Our Team
Dayna Govea
Founder & CEO
Leads tax strategy and client care with a hands-on, detail-first approach.
Itzel Balboa
Co-Founder
Leads the firm's bookkeeping department with precision and clarity.
Charles Davila
Director of Sales
Leads client relations, sales, and billing with clarity and confidence.
Ariana Fernández
Tax Accountant
Prepares individual and business tax returns with accurate, timely filings.
Maybelyn Nobleza
Senior Accountant Team Leader
Over a decade of experience in full-cycle accounting and financial reporting.
Rona Mave P. Gomez
Bookkeeper
Focuses on accurate, day-to-day bookkeeping and reconciliations.
Angelyn Bayeta
Bookkeeper
Brings accounting and outsourcing experience across the US and Australia.
Marisela Govea
Administrative Assistant
Keeps client paperwork, scheduling, and communication running smoothly.
Work With Us
Schedule a Consultation
Book a free call, in person or virtual, at a time that works for you.
Tell Us Your Situation
Share your goals and paperwork — we'll ask the right questions and map out a plan.
Relax While We Handle It
We take it from there — accurate, on time, and fully explained along the way.
SERVICES
Financial Services Built Around You
Every service is available in English and Spanish — so you always understand exactly where your money and your tax situation stand.
Tax Preparation
Accurate individual and business tax returns that capture every credit and deduction you qualify for — filed correctly and on time, every year.
Bookkeeping Services
Clean, up-to-date books all year long, so you always know where your business stands and are never scrambling at tax time.
Tax Planning
Forward-looking strategy that reduces what you owe next year — not just paperwork after the fact.
IRS Representation
Facing an IRS notice, audit, or back taxes? We stand between you and the IRS and work toward the best possible resolution.
Financial Consulting
Guidance on entity structure, cash flow, and growth decisions — practical advice from people who know the local market.
Bookkeeping Cleanup
We review, organize, and correct messy or outdated books so your financial records are accurate, reliable, and ready for tax time or your next business decision.
PRICING
Transparent, Straightforward Pricing
Every engagement starts with a free consultation. Custom quotes available for complex situations.
Individual Tax Prep
For personal returns
$475 starting at
- ✓Federal & state e-filing
- ✓Deduction & credit review
- ✓Bilingual support
- ✓Free initial consultation
Essential Bookkeeping
Monthly, for small businesses
$350/mo starting at
- ✓Monthly reconciliation
- ✓Financial statements
- ✓Dedicated bookkeeper
- ✓Free initial consultation
Business Tax Preparation
For business returns
$1,500 starting at
- ✓Preparation and e-filing of the business federal tax return
- ✓Preparation of applicable state returns
- ✓Forms 1065/1120S/1120C/990
- ✓Tax deduction and credit review
IRS Representation & Complex Planning
Project-based
Custom quote
- ✓Audit representation
- ✓Back-tax resolution
- ✓Complex entity planning
- ✓Free initial consultation
Pricing shown is a general starting range for illustrative purposes and may vary based on the complexity of your situation. Final pricing is confirmed after your free consultation.
TESTIMONIALS
What Clients Say
"Southwest Taxes made the whole process easy to understand and took real care with our return."
Jesus Leos
"Professional, responsive, and always willing to explain things clearly."
Angelica Aponte
"A dependable partner for our organization's bookkeeping and reporting needs."
FEMAP Foundation
CONTACT
Let's Talk About Your Finances
Reach out for your free consultation. We'll respond within 24 business hours.
Phone
+1 (915) 444-8138Address
1445 Bessemer Dr. Building Suite B El Paso, TX 79936
Hours
Monday – Friday, 9:00 AM – 5:00 PM
Thank you!
We'll contact you within 24 business hours.
Secure Client Payments
Existing clients can securely view invoices and make payments anytime through our client portal.
Go to Payment Portal